Using Conceptual Models as a Planning & Evaluation Tool in Conservation

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Description: This article describes conceptual models—a tool that helps articulate assumptions about a project’s context and what a project team hopes to achieve. It highlights real-world examples, discusses the relationship between conceptual models and other evaluation tools, and describes ways that conceptual models serve as a key planning and evaluation tool.

Full citation: Margoluis, Richard, Caroline Stem, Nick Salafsky, and Marcia Brown. 2009. Using Conceptual Models as a Planning and Evaluation Tool in Conservation. Evaluation and Program Planning 32: 138–147

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